How much time will this take on my part?

Here's How a Typical Issue of Changing Seasons Works:

We begin the issue several months before the publication date, creating interesting copy supported by colorful photos. Changing Seasons is filled with informative articles of interest to the homeowner, and we combine this with your custom information on the front and back cover. The newsletter increases customer loyalty, keeping your name in front of current and future clients. Our goal is to create a newsletter that reinforces your company name brand, leaving room for you to communicate on both a professional and personal level with your customers with this unique and effective HVAC program. This brings us to your part of the newsletter...

How Much Do You Want to Be Involved?

Some Lennox dealers are very involved with their copy, often including a personal letter from the owner or president of the company. Great! We'll even include your photo (in black and white) and help edit the story if you'd like.

Or you can pick from a variety of stories we have on file, such as "Welcome to Changing Seasons" for the inaugural issue of your newsletter. You can create your own custom content, or select from stories we've written for your back page. Or choose from our selection of seasonal coupons designed to get the phone ringing and increase sales. We always recommend you include a special coupon offer with an expiration date to create a "call to action." You should also include your address, phone, web address, hours of operation, and any other special services you offer customers.

Whichever way you want to go, we're here to make sure your newsletter is a custom fit for your company!

You'll Always Be Sent a Proof Before it Goes to Press.

Last-minute changes? No problem. Make any changes to your custom information on the faxed proof, and fax it back to us. We'll be happy to make your changes and send you a second proof. All of these services are included free-of-charge in this unique HVAC program.

We'll Even Handle the Distribution of Your Newsletter.

Once your newsletter is printed, you can either have it shipped in bulk to your company or we can handle the mailing for you. We'll be happy to provide a quote for our mailing services. The choice is yours.

That's it ... I'm ready to order